ABOUT PDS GLOBAL
Credit should feel considered, not chaotic.
PDS Global is the direct lending marketplace of the Finance Buddha group — built on a simple conviction: a loan is a household decision, and it deserves a human standing beside it.
SINCE 2012
Thirteen years of walking borrowers to the right door.
The Finance Buddha group began in 2012 with a desk, a phone, and an unfashionable idea: that a loan intermediary should work for the borrower, not the loudest lender. Thirteen years on, the group has facilitated over ₹50,000 crore in disbursals across 19,000+ pincodes — one matched borrower at a time.
PDS Global is the group's consumer brand — the globe in our mark standing for reach, and the plain promise that wherever you are among 19,000+ pincodes, we work to find the right lender for you. We are a loan service provider: we do not lend, we arrange. That distinction keeps our incentives clean. We compare your profile across 40+ RBI-regulated banks and NBFCs, tell you plainly who pays us, and stay with you until the money lands.
The model is deliberately human. Every applicant gets a named advisor on WhatsApp — not a queue, not a chatbot pretending otherwise. Our ISO 27001-certified processes keep the paperwork safe; our advisors keep it honest.
BY THE NUMBERS
₹50,000 Cr+
GROUP DISBURSALS FACILITATED
4 crore+
INDIANS SERVED BY THE GROUP
19,000+
PINCODES SERVED
HOW WE WORK
Three words we hire for.
Candour
We say who pays us, we never promise approval, and when no lender fits, we say that too — with a plan for what to fix.
Care
One named advisor per borrower, reachable on WhatsApp, accountable from first hello to disbursal. No call-centre roulette.
Craft
Clean files move fast. We obsess over documentation quality because a well-prepared application is the cheapest rate cut there is.
THE GROUP BEHIND US
Part of the Finance Buddha group.
Founded 2012, headquartered in Chennai, ISO/IEC 27001 certified. The group's work has been featured in LiveMint, Business Standard, Business Insider, The Economic Times and YourStory.
INSIDERThe Economic TimesYOURSTORY
Judge us by a conversation.
Two minutes with an advisor says more than any about-page. We're glad to be tested.